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By creating something entirely unique, you can position yourself as a thought leader and make sure that people remember your brand.

Make sure that something, if it is not entirely unique, at least has elements that will engage, excite, or surprise your audience. You should not move forward with a brand activation unless you know it will be successful.

·       Availability:

Unfortunately, this is often overlooked, even though it should be obvious. A concept must work both for your brand and for yourself. Having a great idea is one thing, but if it doesn't resonate with the nature of your brand, you run the risk of seeing lukewarm results.

·       Implementation:

It is easy to get carried away with great ideas, but you need to ensure that everyone is on board and that you have the means to execute them. When you have a great idea, but you have to water it down to get it done, you have a problem. A simple idea that you can execute well is sometimes better than a complicated one that you must dilute.

·       customer's perspective:

Looking before leaping is the same as this principle. Knowing your target market is essential before you can even think of an idea.

Be sure to create buyer personas and do thorough research. As a new brand, you'll need to create an ideal buyer persona in mind so you can think about what kind of customers you want to attract.
Put yourself in your customer's shoes when planning your activation. You ought to consider everything from how you promote it to what time of day you introduce it. Don't try to tell them what to do. Get into their heads and decide what will work.
Customers will associate your brand with the activation, so ensure the right message is being sent to the right people.

·       Good promotional products

Brand activation is incomplete without the right branding and promotional merchandise, especially if you're hosting an event.

Make sure your branding has good quality and is easy to see so you can capitalize on the hype.
Be careful not to rely only on numbers. It is more important to have something that is new or customized than just a large or small number; saving you money while having a greater impact.

·       Realistic budgets

Brand activations are a huge part of your budget, so you need to ensure you strike the right balance between quality and affordability. You can help yourself do this by keeping these things in mind:

Plan your budget before you get quotes, so you'll know what you'll need to include.
Prepare your budget and concept together to prevent committing to something you'll be unable to execute
Spend enough time comparing prices and deals
Communicate your budget to your suppliers
Make sure to invest in a quality activation to protect your brand image.

·       Engaging tactic

The act of engaging leads to the imprinting of a brand in the minds of customers. Customer engagement helps keep a brand's name in the mind of a customer long-term. It's easy to see why brand activations have become such an integral part of marketing strategies.

A good way to engage customers is to provide them with something they need, want, or can utilize. The branding of tents and chairs at a beach event, or the branding of change rooms and goalposts at a sporting event.

·       Effective planning

An activation can run smoothly if you have planned for every eventuality.

As the customer can feel left out if they are not provided with enough products, samples, and staff, you should be prepared.
Having an activation event requires ample space and signage
Crowd control is essential, so make sure you have a plan
In case your activation event is weather-dependent, have a plan B

·       Amplifying strategies

You've done the hard work, so now make sure your brand activation gets you a decent ROI. For that, make sure you are promoting it through different channels.

It is always a good idea to promote social media sharing by using event hashtags and competitions.
Engage participants by tagging them in photos of your event.
Engage those who were unable to participate in the activation through social media by leaving comments after the event. Don't forget to do this within an hour, since most people expect a response within that timeframe.
Share sharable content (videos, slideshows, mixed-media, etc.) from your event on social media and your website to ensure you get the most return on your investment.

A successful brand activation requires aligning stakeholders internally, as well as engaging employees. Ensure your findings from your field...

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